rdf-syntax-grammar
mods:
  schema location: http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-2.xsd
  title info:
    title: marketing management
  name:
    name part: Winner, Russel S.
    role:
      role term: creator
  type of resource: text
  origin info:
    place:
      place term: Upper Saddle River, N. J
    publisher: Pearson Prentice Hall
    date issued: c2007, 2000
    date issued: 2007
    edition: 3rd ed.
    issuance: monographic
  language:
    language term: eng
  physical description:
    form: print
    extent: xxix, 500 σ.; εγχρ. εικ., διαγρ., πίν.; 28 εκ.
  table of contents: Περιεχόμενα: Marketing philosophy and strategy -- Marketing and the job of the marketing manager -- A strategic marketing framework -- Analysis for marketing decisions -- Marketing research -- Analyzing consumer behavior -- Organizational buying behavior -- Market structure and competitor analysis -- Marketing decision making -- Product decisions -- New product development -- Pricing -- Communications and advertising strategy -- Sales promotion -- Channels of distribution -- Direct channels of distribution: personal selling and direct marketing -- Customer relationship management -- Special topic: strategies for service markets.
  note: Russel S. Winer
  note: Περιλαμβάνει βιβλιογραφικές παραπομπές [σ.447-466] και ευρετήριο
  subject:
    topic: Marketing
    topic: Management
  classification: 658.8
  identifier: 0-13-196334-1
  location:
    physical location: INST CHIOS 20070720
  record info:
    record content source: GR-MY-UA
    record creation date: 070720
    record identifier: 1/48728
    language of cataloging:
      language term: gre