marketing management
Αποθηκεύτηκε σε:
| Κύριος συγγραφέας: | |
|---|---|
| Μορφή: | Βιβλίο |
| Γλώσσα: | English |
| Δημοσίευση: |
Upper Saddle River, N. J. :
Pearson Prentice Hall,
c2007, 2000
|
| Έκδοση: | 3rd ed. |
| Θέματα: | |
| Ετικέτες: |
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| LEADER | 00000nam a2200000 i 4500 | ||
|---|---|---|---|
| 001 | 1/48728 | ||
| 008 | 070720r20072000 eng d | ||
| 020 | |a 0-13-196334-1 | ||
| 035 | |l 10088995 | ||
| 040 | |a GR-MY-UA |b gre |e aacr | ||
| 041 | 0 | |a eng | |
| 082 | 0 | |a 658.8 |2 (22) | |
| 100 | 1 | |a Winner, Russel S. | |
| 245 | 1 | 0 | |a marketing management / |c Russel S. Winer |
| 250 | |a 3rd ed. | ||
| 260 | |a Upper Saddle River, N. J. : |b Pearson Prentice Hall, |c c2007, 2000 | ||
| 300 | |a xxix, 500 σ.; |b εγχρ. εικ., διαγρ., πίν.; |c 28 εκ. | ||
| 504 | |a Περιλαμβάνει βιβλιογραφικές παραπομπές [σ.447-466] και ευρετήριο | ||
| 505 | 0 | |a Περιεχόμενα: Marketing philosophy and strategy -- Marketing and the job of the marketing manager -- A strategic marketing framework -- Analysis for marketing decisions -- Marketing research -- Analyzing consumer behavior -- Organizational buying behavior -- Market structure and competitor analysis -- Marketing decision making -- Product decisions -- New product development -- Pricing -- Communications and advertising strategy -- Sales promotion -- Channels of distribution -- Direct channels of distribution: personal selling and direct marketing -- Customer relationship management -- Special topic: strategies for service markets. | |
| 650 | 0 | 0 | |a Marketing |x Management. |
| 852 | |a INST |b CHIOS |e 20070720 |h 658.8 WIN |p 005200025887 |q 005200025887 |t BK |y 0 | ||
| 901 | |a BIBL2-2007-2 | ||
| 909 | |a Χ |b 136833 | ||
| 922 | |a 2ΕΛΗ |b 200707 |c ΕΠΕΑΕΚ2/ΤΔΕ |d ΕΛΕΥΘΕΡΟΥΔΑΚΗΣ | ||
| 970 | |a ΒΑΣΙΛΑΚΗ |b ΝΙΚΗ |z 2007/07/20 | ||