Advertising and communication management
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| Main Author: | |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Englewood Cliffs, N.J. :
Prentice-Hall,
[1981], c1982
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| Subjects: | |
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| LEADER | 00000cam a2200000 i 4500 | ||
|---|---|---|---|
| 001 | 1/48536 | ||
| 008 | 950208t19811982 eng d | ||
| 020 | |a 0130152307 | ||
| 035 | |l 10026686 | ||
| 040 | |a GR-MY-UA |b gre |e aacr | ||
| 041 | 0 | |a eng | |
| 082 | 0 | |a 659.11 | |
| 100 | 1 | |a Ray, Michael L. | |
| 245 | 1 | 0 | |a Advertising and communication management / |c Michael L. Ray |
| 260 | |a Englewood Cliffs, N.J. : |b Prentice-Hall, |c [1981], c1982 | ||
| 300 | |a xiii, 514 p.; |b ill.; |c 25 cm | ||
| 504 | |a Includes bibliographical references and index | ||
| 650 | 0 | 0 | |a Advertising. |
| 650 | 0 | 0 | |a Communication in marketing. |
| 650 | 0 | 0 | |a Advertising media planning. |
| 852 | |a INST |b CHIOS |e 19950208 |h 659.11 RAY |p 005200004362 |q 005200004362 |t BK |y 0 | ||
| 909 | |a Χ |b 000032 | ||