Brands tm : a marketing game
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| Main Author: | |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
New Jersey :
Prentice Hall,
c1995
|
| Edition: | 2nd ed. |
| Subjects: | |
| Tags: |
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| LEADER | 00000nam a2200000 i 4500 | ||
|---|---|---|---|
| 001 | 1/48258 | ||
| 008 | 980123s1995 eng d | ||
| 020 | |a 0-13-371667-8 | ||
| 035 | |l 10026641 | ||
| 040 | |a GR-MY-UA |b gre |e aacr | ||
| 041 | 0 | |a eng | |
| 082 | 0 | |a 658.8002855369 | |
| 100 | 1 | |a Chapman, Randall G. | |
| 245 | 1 | 0 | |a Brands tm : |b a marketing game / |c Randall G. Chapman |
| 250 | |a 2nd ed. | ||
| 260 | |a New Jersey : |b Prentice Hall, |c c1995 | ||
| 300 | |a xii, 94 σ. | ||
| 504 | |a Περιλαμβάνει ευρετήριο | ||
| 650 | 0 | 0 | |a Marketing |x Computer simulation. |
| 650 | 0 | 0 | |a Marketing |x Computer programs. |
| 650 | 0 | 0 | |a Product management |x Computer programs. |
| 852 | |a INST |b CHIOS |e 19980123 |h 658.8002855369 CHA |p 005200010041 |q 005200010041 |t BK |y 0 | ||
| 901 | |a BIBL-1998-1 | ||
| 909 | |a Χ |b 052634 | ||
| 922 | |a 2ΕΛΗ |b 199712 |c ΚΕΧΑΓΙΑΣ |d ΠΑΠΑΣΩΤΗΡΙΟΥ | ||