Behavioural aspects of marketing
Αποθηκεύτηκε σε:
| Κύριος συγγραφέας: | |
|---|---|
| Συλλογικό Έργο: | , |
| Μορφή: | Βιβλίο |
| Γλώσσα: | English |
| Δημοσίευση: |
London :
Heinemann,
1981
|
| Θέματα: | |
| Ετικέτες: |
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|---|---|---|---|
| 001 | 1/48254 | ||
| 008 | 950707s1981 eng d | ||
| 020 | |a 0434923001 ((pbk.)) |c Ή6.95 | ||
| 035 | |l 10026640 | ||
| 040 | |a GR-MY-UA |b gre |e aacr | ||
| 041 | 0 | |a eng | |
| 082 | 0 | |a 658.8342 |2 (19) | |
| 100 | 1 | |a Williams, Keith C. | |
| 245 | 1 | 0 | |a Behavioural aspects of marketing / |c Keith C. Williams |
| 260 | |a London : |b Heinemann, |c 1981 | ||
| 300 | |a ix, 235 p.; |b ill.; |c 24 cm | ||
| 500 | |a "Published on behalf of the Institute of Marketing and the CAM Foundation." | ||
| 504 | |a Includes bibliographies and index | ||
| 650 | 0 | 0 | |a Motivation research (Marketing) |
| 650 | 0 | 0 | |a Consumers. |
| 710 | 2 | |a Institute of Marketing. | |
| 710 | 2 | |a CAM Foundation. | |
| 852 | |a INST |b CHIOS |e 19950707 |h 658.8342 WIL |p 005200001426 |q 005200001426 |t BK |y 0 | ||