Building brands directly : creating business value from customer relationships
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| Κύριος συγγραφέας: | |
|---|---|
| Μορφή: | Βιβλίο |
| Γλώσσα: | English |
| Δημοσίευση: |
Houndmills :
Macmillan,
1996
|
| Θέματα: | |
| Ετικέτες: |
Προσθήκη ετικέτας
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MARC
| LEADER | 00000nam a2200000 i 4500 | ||
|---|---|---|---|
| 001 | 1/48195 | ||
| 008 | 980123s1996 eng d | ||
| 020 | |a 0333639073 | ||
| 035 | |l 10026629 | ||
| 040 | |a GR-MY-UA |b gre |e aacr | ||
| 041 | 0 | |a eng | |
| 082 | 0 | |a 658.84 | |
| 100 | 1 | |a Pearson, Stewart. | |
| 245 | 1 | 0 | |a Building brands directly : |b creating business value from customer relationships / |c Stewart Pearson |
| 260 | |a Houndmills : |b Macmillan, |c 1996 | ||
| 300 | |a 432 p. | ||
| 504 | |a Includes index | ||
| 650 | 0 | 0 | |a Direct marketing. |
| 650 | 0 | 0 | |a Advertising, Direct-mail. |
| 650 | 0 | 0 | |a Customer relations. |
| 650 | 0 | 0 | |a Brand name products |x Marketing. |
| 852 | |a INST |b CHIOS |e 19980123 |h 658.84 PEA |p 005200010050 |q 005200010050 |t BK |y 0 | ||
| 901 | |a BIBL-1997-3 | ||
| 909 | |a Χ |b 052621 | ||
| 909 | |a Χ |b 052621 | ||
| 922 | |a 2ΕΛΗ |b 199803 |c ΤΔΕ |d ΠΑΠΑΣΩΤΗΡΙΟΥ | ||