Παραπομπή σε μορφή APA (7η εκδ.)

Pearson, S. (1996). Building brands directly: Creating business value from customer relationships. Macmillan.

Παραπομπή σε μορφή Chicago (17η εκδ.)

Pearson, Stewart. Building Brands Directly: Creating Business Value from Customer Relationships. Houndmills: Macmillan, 1996.

Παραπομπή σε μορφή MLA (9th εκδ.)

Pearson, Stewart. Building Brands Directly: Creating Business Value from Customer Relationships. Macmillan, 1996.