Advertising : principles and management cases
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| Main Author: | Dirksen, Charles J. |
|---|---|
| Other Authors: | Kroeger, Arthur 1908-, Nicosia, Francesco M. |
| Format: | Book |
| Language: | English |
| Published: |
Homewood, Ill. :
R.D. Irwin,
1983
|
| Edition: | 6th ed. |
| Subjects: | |
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