Cases in advertising and promotion management

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Bibliographic Details
Main Author:	Quelch, John A.
Other Authors:	Farris, Paul
Format:	Book
Language:	English
Published:	Plano, Tex. : Business Publications, 1983
Subjects:	Advertising > Case studies. Sales promotion > Case studies.
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100	1		\|a Quelch, John A.
245	1	0	\|a Cases in advertising and promotion management / \|c John A. Quelch, Paul W. Farris
260			\|a Plano, Tex. : \|b Business Publications, \|c 1983
300			\|a xvii, 811 p.; \|b ill.; \|c 25 cm
500			\|a Includes index
650	0	0	\|a Advertising \|x Case studies.
650	0	0	\|a Sales promotion \|x Case studies.
700	1		\|a Farris, Paul.
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