The real power of brands :

The real power of brands : making brands work for competitive advantage

Saved in:

Bibliographic Details
Main Author:	Crainer, Stuart
Format:	Book
Language:	English
Published:	Great Britain : Pitman , c1995
Subjects:	Brand name products > Management.
Tags:	Add Tag No Tags, Be the first to tag this record!

Similar Items

Brand power
Published: (1994)

Creating powerful brands :
by: De Chernatony, Leslie
Published: (1998)

The power of industrial brands :
by: Hague, Paul N.
Published: (1994)

Building brand identity :
by: Upshaw, Lynn B.
Published: (1995)

Branding :
by: Randall, Geoffrey
Published: (1997)

Strategic brand management :
by: Keller, Kevin Lane, 1956-
Published: (1998)

Strategic brand management :
by: Keller, Kevin Lane, 1956-
Published: (2003)

Competitive branding :
by: Nilson, Torsten H., 1949-
Published: (1998)

Best practice cases in branding :
by: Keller, Kevin Lane, 1956-
Published: (2003)

Understanding brands :
Published: (1996)

Building strong brands
by: Aaker, David A.
Published: (1996)

Brand equity & advertising :
Published: (1993)

Brand marketing
by: Weilbacher, William M.
Published: (1993)

Strategic brand management :
by: Keller, Kevin Lane, 1956-
Published: (2008)

Brand και branding :
by: Παπαδόπουλος, Ιωάννης Δ.
Published: (2009)

Total branding by design :
by: Southgate, Paul
Published: (1994)

World class brands
by: Macrae, Chris
Published: (1991)

Branding in action :
by: Hankinson, Graham 1947-
Published: (1993)

Branding TV :
by: McDowell, Walter
Published: (2005)

Strategic brand management :
by: Kapferer, Jean-Noël
Published: (1997)

Strategic brand management :
by: Kapferer, Jean-Noël
Published: (1992)

Brands :
by: Lury, Celia
Published: (2004)

The brand chartering handbook :
by: Macrae, Chris
Published: (1996)

Brand strategy
by: Murphy, John M. 1944-
Published: (1990)

Business-to-business (B2B) περιβάλλον & branding :
by: Καγιάφας, Πάνος
Published: (2012)

Στρατηγική διοίκηση επώνυμων προϊόντων
by: Keller, Kevin Lane, 1956-
Published: (2021)

Διοίκηση μάρκας :
by: Kapferer, Jean-Noël
Published: (2013)

Η σημασία της επωνυμίας στον τομέα των χρηματοπιστωτικών ιδρυμάτων :
by: Παπακώστα, Θάλεια
Published: (2005)

Στρατηγική διοίκηση επώνυμου προϊόντος - Case study: AMITA
by: Μούγιου, Βασιλική
Published: (2015)

Ενδεδειγμένες στρατηγικές - συνέργιες – brand identity & branding: η μάρκα στον εικαστικό χώρο - μελέτη περίπτωσης
by: Δανέλης, Ιωάννης
Published: (2023)

Lovemarks :
by: Roberts, Kevin 1949-
Published: (2005)

Differentiate or die :
by: Trout, Jack
Published: (2000)

Warp-speed branding :
by: Winkler, Agnieszka
Published: (1999)

Διερεύνηση των αντιλήψεων σχετικά με τον ρόλο και την αξιοποίηση του brand book
by: Βασιλείου, Αναστασία
Published: (2025)

Managing brand equity :
by: Aaker, David A.
Published: (1991)

What's in a name? :
by: Jones, John Philip
Published: (1986)

Η επίδραση των στρατηγικών αποφάσεων διαχείρισης της μάρκας (brand management) στην καταναλωτική συμπεριφορά :
by: Μυριούνης, Αλέξανδρος
Published: (2013)

Building brands directly :
by: Pearson, Stewart
Published: (1996)

Μοντέλο λήψης στρατηγικών αποφάσεων δημιουργίας και ονομασίας μάρκας :
by: Ρηγοπούλου, Ειρήνη
Published: (1999)

Brand meaning
by: Batey, Mark
Published: (2008)