The power of industrial brands : an effective route to competitive advantage
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| Κύριος συγγραφέας: | |
|---|---|
| Άλλοι συγγραφείς: | |
| Μορφή: | Βιβλίο |
| Γλώσσα: | English |
| Δημοσίευση: |
London :
McGraw-Hill,
c1994
|
| Σειρά: | McGraw-Hill marketing for professionals
|
| Θέματα: | |
| Ετικέτες: |
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|---|---|---|---|
| 001 | 1/47235 | ||
| 008 | 980116s1994 eng d | ||
| 020 | |a 0-07-707839-X | ||
| 035 | |l 10026462 | ||
| 040 | |a GR-MY-UA |b gre |e aacr | ||
| 041 | 0 | |a eng | |
| 082 | 0 | |a 658.8343 | |
| 100 | 1 | |a Hague, Paul N. | |
| 245 | 1 | 4 | |a The power of industrial brands : |b an effective route to competitive advantage / |c P.Hague, P.Jackson |
| 260 | |a London : |b McGraw-Hill, |c c1994 | ||
| 300 | |a xiii, 178 p. | ||
| 490 | 1 | |a McGraw-Hill marketing for professionals series | |
| 504 | |a Includes bibliographical references and index | ||
| 650 | 0 | 0 | |a Industrial marketing |x Management. |
| 650 | 0 | 0 | |a Brand name products |x Marketing. |
| 650 | 0 | 0 | |a Product management. |
| 700 | 1 | |a Jackson, Peter, |d 1942- | |
| 830 | 0 | |a McGraw-Hill marketing for professionals | |
| 852 | |a INST |b CHIOS |e 19980116 |h 658.8343 HAG |p 005200010104 |q 005200010104 |t BK |y 12 | ||
| 901 | |a BIBL-1998-1 | ||
| 909 | |a Χ |b 052628 | ||
| 922 | |a 2ΕΛΗ |b 199712 |c ΚΕΧΑΓΙΑΣ |d ΠΑΠΑΣΩΤΗΡΙΟΥ | ||