rdf-syntax-grammar
mods:
  schema location: http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-2.xsd
  title info:
    title: Branding in action
    sub title: cases and strategies for profitable brand management
  name:
    name part: Hankinson, Graham
    name part: 1947-
    role:
      role term: creator
  name:
    name part: Cowking, Philippa
    name part: 1947-
  type of resource: text
  origin info:
    place:
      place term: London
    publisher: McGraw-Hill
    date issued: c1993
    date issued: 1993
    issuance: monographic
  language:
    language term: eng
  physical description:
    form: print
    extent: xiv, 226 p.
  note: G.Hankinson, P.Cowking
  note: Includes bibliographical references and index
  subject:
    topic: Brand name products
    topic: Marketing
    topic: Management
  subject:
    topic: Brand name products
    topic: Marketing
    topic: Management
    topic: Case studies
  subject:
    topic: Corporate image
    topic: Case studies
  classification: 658.8343
  related item:
    title info:
      title: McGraw-Hill marketing for professionals
  identifier: 0-07-707812-8
  location:
    physical location: INST CHIOS 19980116
  record info:
    record content source: GR-MY-UA
    record creation date: 980116
    record identifier: 1/47203
    language of cataloging:
      language term: gre