Branding in action :

Branding in action : cases and strategies for profitable brand management

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Bibliographic Details
Main Author: Hankinson, Graham 1947-
Other Authors: Cowking, Philippa 1947-
Format: Book
Language:English
Published: London : McGraw-Hill, c1993
Series:McGraw-Hill marketing for professionals
Subjects:
Brand name products > Marketing > Management.
Brand name products > Marketing > Management > Case studies.
Corporate image > Case studies.
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