Branding in action : cases and strategies for profitable brand management
Αποθηκεύτηκε σε:
| Κύριος συγγραφέας: | |
|---|---|
| Άλλοι συγγραφείς: | |
| Μορφή: | Βιβλίο |
| Γλώσσα: | English |
| Δημοσίευση: |
London :
McGraw-Hill,
c1993
|
| Σειρά: | McGraw-Hill marketing for professionals
|
| Θέματα: | |
| Ετικέτες: |
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| LEADER | 00000nam a2200000 i 4500 | ||
|---|---|---|---|
| 001 | 1/47203 | ||
| 008 | 980116s1993 eng d | ||
| 020 | |a 0-07-707812-8 | ||
| 035 | |l 10026457 | ||
| 040 | |a GR-MY-UA |b gre |e aacr | ||
| 041 | 0 | |a eng | |
| 082 | 0 | |a 658.8343 | |
| 100 | 1 | |a Hankinson, Graham |d 1947- | |
| 245 | 1 | 0 | |a Branding in action : |b cases and strategies for profitable brand management / |c G.Hankinson, P.Cowking |
| 260 | |a London : |b McGraw-Hill, |c c1993 | ||
| 300 | |a xiv, 226 p. | ||
| 490 | 1 | |a McGraw-Hill marketing for professionals series | |
| 504 | |a Includes bibliographical references and index | ||
| 650 | 0 | 0 | |a Brand name products |x Marketing |x Management. |
| 650 | 0 | 0 | |a Brand name products |x Marketing |x Management |x Case studies. |
| 650 | 0 | 0 | |a Corporate image |x Case studies. |
| 700 | 1 | |a Cowking, Philippa |d 1947- | |
| 830 | 0 | |a McGraw-Hill marketing for professionals | |
| 852 | |a INST |b CHIOS |e 19980116 |h 658.8343 HAN |p 005200010106 |q 005200010106 |t BK |y 0 | ||
| 901 | |a BIBL-1998-1 | ||
| 909 | |a Χ |b 052625 | ||
| 922 | |a 2ΕΛΗ |b 199712 |c ΚΕΧΑΓΙΑΣ |d ΠΑΠΑΣΩΤΗΡΙΟΥ | ||