Παραπομπή σε μορφή APA (7η εκδ.)

Hankinson, G., & Cowking, P. (1993). Branding in action: Cases and strategies for profitable brand management. McGraw-Hill.

Παραπομπή σε μορφή Chicago (17η εκδ.)

Hankinson, Graham, και Philippa Cowking. Branding in Action: Cases and Strategies for Profitable Brand Management. London: McGraw-Hill, 1993.

Παραπομπή σε μορφή MLA (9th εκδ.)

Hankinson, Graham, και Philippa Cowking. Branding in Action: Cases and Strategies for Profitable Brand Management. McGraw-Hill, 1993.