What's in a name? : advertising and the concept of brands
Αποθηκεύτηκε σε:
| Κύριος συγγραφέας: | |
|---|---|
| Μορφή: | Βιβλίο |
| Γλώσσα: | English |
| Δημοσίευση: |
New York :
Lexington Books,
c1986
|
| Θέματα: | |
| Ετικέτες: |
Προσθήκη ετικέτας
Δεν υπάρχουν, Καταχωρήστε ετικέτα πρώτοι!
|
MARC
| LEADER | 00000nam a2200000 i 4500 | ||
|---|---|---|---|
| 001 | 1/47147 | ||
| 008 | 980115s1986 eng d | ||
| 020 | |a 0-669-11142-2 | ||
| 035 | |l 10026447 | ||
| 040 | |a GR-MY-UA |b gre |e aacr | ||
| 041 | 0 | |a eng | |
| 082 | 0 | |a 658.8343 | |
| 100 | 1 | |a Jones, John Philip. | |
| 245 | 1 | 0 | |a What's in a name? : |b advertising and the concept of brands / |c J.P.Jones |
| 260 | |a New York : |b Lexington Books, |c c1986 | ||
| 300 | |a xxii, 292 p. | ||
| 504 | |a includes index | ||
| 650 | 0 | 0 | |a Advertising. |
| 650 | 0 | 0 | |a Brand name products. |
| 852 | |a INST |b CHIOS |e 19980115 |h 658.8343 JON |p 005200010107 |q 005200010107 |t BK |y 0 | ||
| 901 | |a BIBL-1998-1 | ||
| 909 | |a Χ |b 052623 | ||
| 922 | |a 2ΕΛΗ |b 199712 |c ΚΕΧΑΓΙΑΣ |d ΠΑΠΑΣΩΤΗΡΙΟΥ | ||