Παραπομπή σε μορφή APA (7η εκδ.)

Jones, J. P. (1986). What's in a name?: Advertising and the concept of brands. Lexington Books.

Παραπομπή σε μορφή Chicago (17η εκδ.)

Jones, John Philip. What's in a Name?: Advertising and the Concept of Brands. New York: Lexington Books, 1986.

Παραπομπή σε μορφή MLA (9th εκδ.)

Jones, John Philip. What's in a Name?: Advertising and the Concept of Brands. Lexington Books, 1986.