Targeting for success : a guide to new techniques for measurement and analysis in database and direct response marketing
Αποθηκεύτηκε σε:
| Κύριος συγγραφέας: | |
|---|---|
| Μορφή: | Βιβλίο |
| Γλώσσα: | English |
| Δημοσίευση: |
London :
McGraw-Hill,
c1993
|
| Σειρά: | McGraw-Hill marketing for professionals
|
| Θέματα: | |
| Ετικέτες: |
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| 008 | 980115s1993 eng d | ||
| 020 | |a 0-07-707766-0 | ||
| 035 | |l 10026444 | ||
| 040 | |a GR-MY-UA |b gre |e aacr | ||
| 041 | 0 | |a eng | |
| 082 | 0 | |a 658.84 | |
| 100 | 1 | |a Ozimek, John |d 1957- | |
| 245 | 1 | 0 | |a Targeting for success : |b a guide to new techniques for measurement and analysis in database and direct response marketing / |c John Ozimek |
| 260 | |a London : |b McGraw-Hill, |c c1993 | ||
| 300 | |a xiv, 268 p. | ||
| 490 | 1 | |a McGraw-Hill marketing for professional series | |
| 504 | |a Includes index | ||
| 650 | 0 | 0 | |a Direct marketing. |
| 650 | 0 | 0 | |a Database marketing. |
| 650 | 0 | 0 | |a Marketing |x Management. |
| 830 | 0 | |a McGraw-Hill marketing for professionals | |
| 852 | |a INST |b CHIOS |e 19980115 |h 658.84 OZI |p 005200010111 |q 005200010111 |t BK |y 0 | ||
| 901 | |a BIBL-1996-1 | ||
| 909 | |a Χ |b 052626 | ||
| 922 | |a 2ΕΛΗ |b 199712 |c ΚΕΧΑΓΙΑΣ |d ΠΑΠΑΣΩΤΗΡΙΟΥ | ||