Ozimek, J. (1993). Targeting for success: A guide to new techniques for measurement and analysis in database and direct response marketing. McGraw-Hill.
Παραπομπή σε μορφή Chicago (17η εκδ.)Ozimek, John. Targeting for Success: A Guide to New Techniques for Measurement and Analysis in Database and Direct Response Marketing. London: McGraw-Hill, 1993.
Παραπομπή σε μορφή MLA (9th εκδ.)Ozimek, John. Targeting for Success: A Guide to New Techniques for Measurement and Analysis in Database and Direct Response Marketing. McGraw-Hill, 1993.
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