Corporate reputations : strategies for developing the corporate brand
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| Κύριος συγγραφέας: | |
|---|---|
| Μορφή: | Βιβλίο |
| Γλώσσα: | English |
| Δημοσίευση: |
London :
Kogan Page,
c1994
|
| Θέματα: | |
| Ετικέτες: |
Προσθήκη ετικέτας
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| LEADER | 00000nam a2200000 i 4500 | ||
|---|---|---|---|
| 001 | 1/46001 | ||
| 008 | 971205s1994 eng d | ||
| 020 | |a 0-7494-2111-8 | ||
| 035 | |l 10026242 | ||
| 040 | |a GR-MY-UA |b gre |e aacr | ||
| 041 | 0 | |a eng | |
| 082 | 0 | |a 659.285 | |
| 100 | 1 | |a Dowling, Grahame R. |q (Grahame Robert) | |
| 245 | 1 | 0 | |a Corporate reputations : |b strategies for developing the corporate brand / |c Grahame R. Dowling |
| 260 | |a London : |b Kogan Page, |c c1994 | ||
| 300 | |a xv, 234 p. | ||
| 504 | |a Includes index | ||
| 650 | 0 | 0 | |a Corporate image. |
| 650 | 0 | 0 | |a Corporations |x Public relations. |
| 650 | 0 | 0 | |a Brand name products |x Management. |
| 852 | |a INST |b CHIOS |e 19971205 |h 659.285 DOW |p 005200010242 |q 005200010242 |t BK |y 0 | ||
| 901 | |a BIBL-1997-12 | ||
| 909 | |a Χ |b 051576 | ||
| 922 | |a 2ΕΛΗ |b 199711 |c ΚΕΧΑΓΙΑΣ |d ΠΑΠΑΣΩΤΗΡΙΟΥ | ||