APA (7th ed.) Citation

Skinner, R. N. (1994). Integrated marketing: Making business-to-business companies. McGraw-Hill Book Company.

Chicago Style (17th ed.) Citation

Skinner, Richard N. Integrated Marketing: Making Business-to-business Companies. London, New York: McGraw-Hill Book Company, 1994.

MLA (9th ed.) Citation

Skinner, Richard N. Integrated Marketing: Making Business-to-business Companies. McGraw-Hill Book Company, 1994.