McCarthy, E. J., & Perreault, W. D. (1987). Computer-aided problems to accompany: Basic marketing (9th ed.). Irwin.
Chicago Style (17th ed.) CitationMcCarthy, E. Jerome, and William D. Perreault. Computer-aided Problems to Accompany: Basic Marketing. 9th ed. Homewood, Illinois: Irwin, 1987.
MLA (9th ed.) CitationMcCarthy, E. Jerome, and William D. Perreault. Computer-aided Problems to Accompany: Basic Marketing. 9th ed. Irwin, 1987.
Warning: These citations may not always be 100% accurate.