Marketing effectiveness : insights from accounting and finance
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| Main Author: | |
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| Other Authors: | |
| Format: | Book |
| Language: | English |
| Published: |
Boston :
Allyn and Bacon, Inc.,
1984
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| Subjects: | |
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| Physical Description: | xvii, 542 σ.; διαγρ.; 24 εκ. |
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| Bibliography: | Περιέχει ευρετήριο |
| ISBN: | 0-205-07994-6 |