APA (7th ed.) Citation

Donavan, R., & Henley, N. (2010). Principles and practice of social marketing: An international perspective. Cambridge University Press.

Chicago Style (17th ed.) Citation

Donavan, Rob, and Nadine Henley. Principles and Practice of Social Marketing: An International Perspective. Cambridge; New York: Cambridge University Press, 2010.

MLA (9th ed.) Citation

Donavan, Rob, and Nadine Henley. Principles and Practice of Social Marketing: An International Perspective. Cambridge University Press, 2010.