Παραπομπή σε μορφή APA (7η εκδ.)

Broadbent, S. (1989). The advertising budget: The advertiser's guide to budget determination. Mcgraw-Hill book company.

Παραπομπή σε μορφή Chicago (17η εκδ.)

Broadbent, Simon. The Advertising Budget: The Advertiser's Guide to Budget Determination. London, New York: Mcgraw-Hill book company, 1989.

Παραπομπή σε μορφή MLA (9th εκδ.)

Broadbent, Simon. The Advertising Budget: The Advertiser's Guide to Budget Determination. Mcgraw-Hill book company, 1989.