Boone, L. E., & Kurtz, D. L. (1992). Contemporary marketing. Harcourt Brace College.
Chicago Style (17th ed.) CitationBoone, Louis E., and David L. Kurtz. Contemporary Marketing. Fort Worth,Philadelphia: Harcourt Brace College, 1992.
MLA (9th ed.) CitationBoone, Louis E., and David L. Kurtz. Contemporary Marketing. Harcourt Brace College, 1992.
Warning: These citations may not always be 100% accurate.