Competitive positioning : the key to market success
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| Main Author: | |
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| Other Authors: | |
| Format: | Book |
| Language: | English |
| Published: |
New York, London :
Prentice Hall,
1993
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| Subjects: | |
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| LEADER | 00000nam a2200000 i 4500 | ||
|---|---|---|---|
| 001 | 1/41812 | ||
| 008 | 960207s1993 eng d | ||
| 020 | |a 0-13-155599-5 | ||
| 035 | |l 10025478 | ||
| 040 | |a GR-MY-UA |b gre |e aacr | ||
| 041 | 0 | |a eng | |
| 082 | 0 | |a 658.802 | |
| 100 | 1 | |a Hooley, Graham J. | |
| 245 | 1 | 0 | |a Competitive positioning : |b the key to market success / |c Graham J.Hooley, John Saunders |
| 260 | |a New York, London : |b Prentice Hall, |c 1993 | ||
| 300 | |a 260 p. | ||
| 500 | |a Includes bibliographical references and index | ||
| 650 | 0 | 0 | |a Marketing |x Management. |
| 650 | 0 | 0 | |a Strategic planning. |
| 650 | 0 | 0 | |a Competition. |
| 700 | 1 | |a Saunders, John A. |d 1946- | |
| 852 | |a INST |b CHIOS |e 19960207 |h 658.802 HOO |p 005200003604 |q 005200003604 |t BK |y 0 | ||
| 909 | |a Χ |b 037789 | ||