The advertiser's handbook for budjet determination

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Bibliographic Details
Main Author:	Broadbent, Simon
Format:	Book
Language:	English
Published:	Lexington, Massachusetts : Lexington, 1988
Subjects:	Advertising media planning. Advertising > Costs. Advertising > Finance.
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MARC


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082	0		\|a 659.10681
100	1		\|a Broadbent, Simon.
245	1	4	\|a The advertiser's handbook for budjet determination / \|c Simon Broadbent
260			\|a Lexington, Massachusetts : \|b Lexington, \|c 1988
300			\|a 236 p.
500			\|a Includes index
650	0	0	\|a Advertising media planning.
650	0	0	\|a Advertising -- Costs.
650	0	0	\|a Advertising \|x Finance.
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