The advertiser's handbook for budjet determination
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| Main Author: | |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Lexington, Massachusetts :
Lexington,
1988
|
| Subjects: | |
| Tags: |
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| LEADER | 00000nam a2200000 i 4500 | ||
|---|---|---|---|
| 001 | 1/41798 | ||
| 008 | 960207s1988 eng d | ||
| 020 | |a 0-669-18139-0 | ||
| 035 | |l 10025475 | ||
| 040 | |a GR-MY-UA |b gre |e aacr | ||
| 041 | 0 | |a eng | |
| 082 | 0 | |a 659.10681 | |
| 100 | 1 | |a Broadbent, Simon. | |
| 245 | 1 | 4 | |a The advertiser's handbook for budjet determination / |c Simon Broadbent |
| 260 | |a Lexington, Massachusetts : |b Lexington, |c 1988 | ||
| 300 | |a 236 p. | ||
| 500 | |a Includes index | ||
| 650 | 0 | 0 | |a Advertising media planning. |
| 650 | 0 | 0 | |a Advertising -- Costs. |
| 650 | 0 | 0 | |a Advertising |x Finance. |
| 852 | |a INST |b CHIOS |e 19960207 |h 659.10681 BRO |p 005200003642 |q 005200003642 |t BK |y 0 | ||
| 909 | |a Χ |b 034453 | ||