APA (7th ed.) Citation

Cohen, W. A. (1991). The practice of marketing management: Analysis,planning,and implementation (2nd ed.). Macmillan.

Chicago Style (17th ed.) Citation

Cohen, William A. The Practice of Marketing Management: Analysis,planning,and Implementation. 2nd ed. New York, Torondo: Macmillan, 1991.

MLA (9th ed.) Citation

Cohen, William A. The Practice of Marketing Management: Analysis,planning,and Implementation. 2nd ed. Macmillan, 1991.