Strategic brand management : building, measuring, and managing brand equity
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| Main Author: | |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Upper Saddle River, New Jersy :
Prentice Hall,
c1998
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| Subjects: | |
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| LEADER | 00000nam a2200000 i 4500 | ||
|---|---|---|---|
| 001 | 1/4173 | ||
| 008 | 000524s1998 eng d | ||
| 020 | |a 0-13-120115-8 | ||
| 035 | |l 10061061 | ||
| 040 | |a GR-MY-UA |b gre |e aacr | ||
| 041 | 0 | |a eng | |
| 082 | 0 | |a 658.827 | |
| 100 | 1 | |a Keller, Kevin Lane, |d 1956- | |
| 245 | 1 | 0 | |a Strategic brand management : |b building, measuring, and managing brand equity / |c Kevin Lane Keller |
| 260 | |a Upper Saddle River, New Jersy : |b Prentice Hall, |c c1998 | ||
| 300 | |a xxv, 752 p. (in various paging) | ||
| 504 | |a Includes bibliographical references and index | ||
| 650 | 0 | 0 | |a Brand name products |x Management. |
| 852 | |a INST |b CHIOS |e 20000524 |h 658.827 KEL |p 005200017591 |q 005200017591 |t BK |y 0 | ||
| 901 | |a BIBL2-2000-2 | ||
| 909 | |a Χ |b 077979 | ||
| 922 | |a 2ΕΛΗ |b 2000005 |c ΤΔΕ |d ΠΑΠΑΣΩΤΗΡΙΟΥ | ||
| 950 | |a 112-1999-11-04 | ||
| 970 | |a ΣΠΕΝΤΖΑ |b ΕΛΕΝΗ |z 2000/05/26 | ||