Παραπομπή σε μορφή APA (7η εκδ.)

Keller, K. L. (1998). Strategic brand management: Building, measuring, and managing brand equity. Prentice Hall.

Παραπομπή σε μορφή Chicago (17η εκδ.)

Keller, Kevin Lane. Strategic Brand Management: Building, Measuring, and Managing Brand Equity. Upper Saddle River, New Jersy: Prentice Hall, 1998.

Παραπομπή σε μορφή MLA (9th εκδ.)

Keller, Kevin Lane. Strategic Brand Management: Building, Measuring, and Managing Brand Equity. Prentice Hall, 1998.