Managing customer value : creating quality & service that customers can see
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| Κύριος συγγραφέας: | |
|---|---|
| Άλλοι συγγραφείς: | |
| Μορφή: | Βιβλίο |
| Γλώσσα: | English |
| Δημοσίευση: |
New York :
The Free Press,
c1994
|
| Θέματα: | |
| Ετικέτες: |
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| LEADER | 00000nam a2200000 i 4500 | ||
|---|---|---|---|
| 001 | 1/4166 | ||
| 008 | 000524s1994 eng d | ||
| 020 | |a 0-02-911045-9 | ||
| 035 | |l 10061059 | ||
| 040 | |a GR-MY-UA |b gre |e aacr | ||
| 041 | 0 | |a eng | |
| 082 | 0 | |a 658.812 | |
| 100 | 1 | |a Gale, Bradley T. | |
| 245 | 1 | 0 | |a Managing customer value : |b creating quality & service that customers can see / |c Bradley T. Gale ; with Robert Chapman Wood |
| 260 | |a New York : |b The Free Press, |c c1994 | ||
| 300 | |a xxii, 424 p. | ||
| 504 | |a Includes bibliographical references and indexes | ||
| 650 | 0 | 0 | |a Quality of products |x Evaluation. |
| 650 | 0 | 0 | |a Consumer satisfaction |x Evaluation. |
| 650 | 0 | 0 | |a Marketing |x Management. |
| 700 | 1 | |a Wood, Robert Chapman. | |
| 852 | |a INST |b CHIOS |e 20000524 |h 658.812 GAL |p 005200017577 |q 005200017577 |t BK |y 0 | ||
| 901 | |a BIBL2-2000-2 | ||
| 909 | |a Χ |b 077981 | ||
| 922 | |a 2ΕΛΗ |b 200005 |c ΤΔΕ |d ΠΑΠΑΣΩΤΗΡΙΟΥ | ||
| 950 | |a 112-1999-11-04 | ||
| 970 | |a ΣΑΛΑΜΟΥΡΑ |b ΜΑΡΙΑ |z 2000/05/26 | ||