The marketer's guide to public relations : how today's top companies are using the new PR to gain a competitive edge
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| Κύριος συγγραφέας: | |
|---|---|
| Μορφή: | Βιβλίο |
| Γλώσσα: | English |
| Δημοσίευση: |
New York, Chichester :
Wiley,
1993
|
| Θέματα: | |
| Ετικέτες: |
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| 001 | 1/41479 | ||
| 008 | 960206s1993 eng d | ||
| 020 | |a 0-471-61885-3 | ||
| 035 | |l 10025417 | ||
| 040 | |a GR-MY-UA |b gre |e aacr | ||
| 041 | 0 | |a eng | |
| 082 | 0 | |a 659.2 | |
| 100 | 1 | |a Harris, Thomas L. |d 1931- | |
| 245 | 1 | 4 | |a The marketer's guide to public relations : |b how today's top companies are using the new PR to gain a competitive edge / |c Thomas L.Harris |
| 260 | |a New York, Chichester : |b Wiley, |c 1993 | ||
| 300 | |a 306 p. | ||
| 500 | |a Includes bibliographical references and index | ||
| 650 | 0 | 0 | |a Corporations |x Public relations. |
| 650 | 0 | 0 | |a Marketing |x Management. |
| 650 | 0 | 0 | |a Corporate sponsorship. |
| 852 | |a INST |b CHIOS |e 19960206 |h 659.2 HAR |p 005200003957 |q 005200003957 |t BK |y 0 | ||
| 909 | |a Χ |b 037479 | ||