Essentials of marketing : a global managerial approach

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Bibliographic Details
Main Author:	McCarthy, E. Jerome (Edmund Jerome)
Other Authors:	Perreault, William D., Jr
Format:	Book
Language:	English
Published:	Burr Ridge, Illinois : Irwin, 1994.
Edition:	6η έκδ.
Subjects:	Marketing.
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Description
Item Description:	Περιλαμβάνει βιβλιογραφικές παραπομπές και ευρετήρια.
Physical Description:	552 σ.
ISBN:	0-256-12746-8

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