APA (7th ed.) Citation

McCarthy, E. J., & Perreault, W. D., Jr. (1994). Essentials of marketing: A global managerial approach (6η έκδ.). Irwin.

Chicago Style (17th ed.) Citation

McCarthy, E. Jerome, and William D. Perreault, Jr. Essentials of Marketing: A Global Managerial Approach. 6η έκδ. Burr Ridge, Illinois: Irwin, 1994.

MLA (9th ed.) Citation

McCarthy, E. Jerome, and William D. Perreault, Jr. Essentials of Marketing: A Global Managerial Approach. 6η έκδ. Irwin, 1994.