European cases in marketing management

European cases in marketing management

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Bibliographic Details
Main Author: Quelch, John A.
Other Authors: Kashani, Karman, Vandermerwe, Sandra
Format: Book
Language:English
Published: Burr Ridge, Illinois : Irwin, 1994
Series:Irwin series in marketing
Subjects:
Marketing > Europe > Case studies.
Marketing > Europe > Management > Case studies.
Marketing research > Europe > Case studies.
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