Marketing management : text and cases
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| Main Author: | |
|---|---|
| Other Authors: | , |
| Format: | Book |
| Language: | English |
| Published: |
Homewood, Boston :
Irwin,
1993
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| Series: | Irwin series in marketing
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| Subjects: | |
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| LEADER | 00000nam a2200000 i 4500 | ||
|---|---|---|---|
| 001 | 1/39127 | ||
| 008 | 960123s1993 eng d | ||
| 020 | |a 0-256-10955-9 | ||
| 035 | |l 10024987 | ||
| 040 | |a GR-MY-UA |b gre |e aacr | ||
| 041 | 0 | |a eng | |
| 082 | 0 | |a 658.8 | |
| 100 | 1 | |a Quelch, John A. | |
| 245 | 1 | 0 | |a Marketing management : |b text and cases / |c John A. Quelch, robert J. Doplan, Thomas J. Kosnik |
| 260 | |a Homewood, Boston : |b Irwin, |c 1993 | ||
| 300 | |a 848 p. | ||
| 490 | 1 | |a Irwin series in marketing | |
| 500 | |a Includes index | ||
| 650 | 0 | 0 | |a Marketing |x Management. |
| 650 | 0 | 0 | |a Marketing |x Management |v Case studies. |
| 700 | 1 | |a Dolan, Robert J. | |
| 700 | 1 | |a Kosnik, Thomas J. | |
| 830 | 0 | |a Irwin series in marketing | |
| 852 | |a INST |b CHIOS |e 19960123 |h 658.8 QUE |p 005200001664 |q 005200001664 |t BK |y 0 | ||
| 909 | |a Χ |b 040247 | ||