Relationship marketing : Bringing quality, customer service and marketing together

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Bibliographic Details
Main Author: Christopher, Martin
Other Authors: Payne, Adrian, Ballantyne, David
Format: Book
Language:English
Published: Oxford : Butterworth-Heinemann, 1991.
Series:The marketing series
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Description
Item Description:Includes index.
Physical Description:204 p. :
ISBN:0-7506-0978-8