APA (7th ed.) Citation

Christopher, M., Payne, A., & Ballantyne, D. (1991). Relationship marketing: Bringing quality, customer service and marketing together. Butterworth-Heinemann.

Chicago Style (17th ed.) Citation

Christopher, Martin, Adrian Payne, and David Ballantyne. Relationship Marketing: Bringing Quality, Customer Service and Marketing Together. Oxford: Butterworth-Heinemann, 1991.

MLA (9th ed.) Citation

Christopher, Martin, et al. Relationship Marketing: Bringing Quality, Customer Service and Marketing Together. Butterworth-Heinemann, 1991.