Piercy, N. (1992). Market-led strategic change: Making marketing happen in your organization. Butterwoth-Heinemann.
Chicago Style (17th ed.) CitationPiercy, Nigel. Market-led Strategic Change: Making Marketing Happen in Your Organization. Oxford: Butterwoth-Heinemann, 1992.
MLA (9th ed.) CitationPiercy, Nigel. Market-led Strategic Change: Making Marketing Happen in Your Organization. Butterwoth-Heinemann, 1992.
Warning: These citations may not always be 100% accurate.