APA (7th ed.) Citation

Davidson, J. H. (1975). Offensive marketing: Or how to make your competitors followers. Penguin.

Chicago Style (17th ed.) Citation

Davidson, J. H. Offensive Marketing: Or How to Make Your Competitors Followers. Harmondsworth: Penguin, 1975.

MLA (9th ed.) Citation

Davidson, J. H. Offensive Marketing: Or How to Make Your Competitors Followers. Penguin, 1975.

Warning: These citations may not always be 100% accurate.