APA (7th ed.) Citation

Assael, H. (1990). Marketing: Principles and strategy. The dryden press.

Chicago Style (17th ed.) Citation

Assael, Henry. Marketing: Principles and Strategy. Chicago, San Francisco: The dryden press, 1990.

MLA (9th ed.) Citation

Assael, Henry. Marketing: Principles and Strategy. The dryden press, 1990.