Understanding consumer behavior
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| Main Author: | |
|---|---|
| Other Authors: | |
| Format: | Book |
| Language: | English |
| Published: |
Illinois :
Irwin,
1994
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| Series: | Irwin series in marketing
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| Subjects: | |
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| 100 | 1 | |a Peter, J. Paul. | |
| 245 | 1 | 0 | |a Understanding consumer behavior / |c J. Paul Peter, Jerry C. Olson |
| 260 | |a Illinois : |b Irwin, |c 1994 | ||
| 300 | |a 485 p. | ||
| 490 | 1 | |a Irwin series in marketing | |
| 500 | |a Includes index | ||
| 650 | 0 | 0 | |a Consumer behavior |z United States |x Case studies. |
| 700 | 1 | |a Olson, Jerry C. |q (Jerry Corrie), |d 1944- | |
| 830 | 0 | |a Irwin series in marketing | |
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