Strategic marketing
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| Main Author: | |
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| Format: | Book |
| Language: | English |
| Published: |
Illinois, Massachusetts, Australia :
Irwin,
1994
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| Edition: | 4th ed. |
| Series: | Irwin series in marketing
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| Subjects: | |
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| Item Description: | Includes bibliographical references and indexes |
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| Physical Description: | 811 p. |
| ISBN: | 0-256-15612-3 |