Word-of-mouth marketing

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Bibliographic Details
Main Author:	Wilson, Jerry R. 1944-
Format:	Book
Language:	English
Published:	New York, Chichester : John Wiley & Sons, 1991
Subjects:	Customer services > United States > Public opinion. Consumer satisfaction > United States. Consumer behavior > United States. Advertising > United States. Public opinion > United States.
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041	0		\|a eng
082	0		\|a 658.812
100	1		\|a Wilson, Jerry R. \|d 1944-
245	1	0	\|a Word-of-mouth marketing / \|c Jerry, Wilson
260			\|a New York, Chichester : \|b John Wiley & Sons, \|c 1991
300			\|a 256 p.
500			\|a Includes bibliographical references
650	0	0	\|a Customer services \|z United States \|x Public opinion.
650	0	0	\|a Consumer satisfaction \|z United States.
650	0	0	\|a Consumer behavior \|z United States.
650	0	0	\|a Advertising \|z United States.
650	0	0	\|a Public opinion \|z United States.
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