APA (7th ed.) Citation

Wilson, J. R. (1991). Word-of-mouth marketing. John Wiley & Sons.

Chicago Style (17th ed.) Citation

Wilson, Jerry R. Word-of-mouth Marketing. New York, Chichester: John Wiley & Sons, 1991.

MLA (9th ed.) Citation

Wilson, Jerry R. Word-of-mouth Marketing. John Wiley & Sons, 1991.