APA (7th ed.) Citation

McCarthy, E. J., & Perreault, W. D. (1993). Applications in basic marketing: Clippings from the popular business press. Irwin.

Chicago Style (17th ed.) Citation

McCarthy, E. Jerome, and William D. Perreault. Applications in Basic Marketing: Clippings from the Popular Business Press. Homewood, Boston: Irwin, 1993.

MLA (9th ed.) Citation

McCarthy, E. Jerome, and William D. Perreault. Applications in Basic Marketing: Clippings from the Popular Business Press. Irwin, 1993.