Παραπομπή σε μορφή APA (7η εκδ.)

McCarthy, E. J., & Perreault, W. D. (1993). Applications in basic marketing: Clippings from the popular business press. Irwin.

Παραπομπή σε μορφή Chicago (17η εκδ.)

McCarthy, E. Jerome, και William D. Perreault. Applications in Basic Marketing: Clippings from the Popular Business Press. Homewood, Boston: Irwin, 1993.

Παραπομπή σε μορφή MLA (9th εκδ.)

McCarthy, E. Jerome, και William D. Perreault. Applications in Basic Marketing: Clippings from the Popular Business Press. Irwin, 1993.