APA (7th ed.) Citation

Peter, J. P., & Olson, J. C. (1993). Consumer behavior and marketing strategy (3rd ed.). Irwin.

Chicago Style (17th ed.) Citation

Peter, J. Paul, and Jerry C. Olson. Consumer Behavior and Marketing Strategy. 3rd ed. Burr Ridge, Illinois: Irwin, 1993.

MLA (9th ed.) Citation

Peter, J. Paul, and Jerry C. Olson. Consumer Behavior and Marketing Strategy. 3rd ed. Irwin, 1993.