APA (7th ed.) Citation

Zikmund, W. G. (1991). Exploring marketing research. Dryden Press.

Chicago Style (17th ed.) Citation

Zikmund, William G. Exploring Marketing Research. Chicago, Fort Worth: Dryden Press, 1991.

MLA (9th ed.) Citation

Zikmund, William G. Exploring Marketing Research. Dryden Press, 1991.